A tale of two social contexts : race-specific testimonials on commercial Web sites
Troy Elias; Osei Appiah
| Year of publication: |
2010
|
|---|---|
| Authors: | Elias, Troy ; Appiah, Osei |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 3, p. 250-264
|
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Ethnische Gruppe | Ethnic group | Zielgruppe | Target group | Online-Handel | Online retailing | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008697048