A taxonomy of export-pricing strategies and their performance in international markets
Year of publication: |
2015
|
---|---|
Authors: | Hofer, Katharina ; Niehoff, Lisa Maria ; Wuehrer, Gerhard A. |
Published in: |
International marketing in the fast changing world. - Bingley [u.a.] : Emerald, ISBN 1-78560-233-0. - 2015, p. 85-107
|
Subject: | Internationales Marketing | International marketing | Internationaler Markt | International market | Preismanagement | Pricing strategy | Unternehmenserfolg | Firm performance | Faktorenanalyse | Factor analysis | Clusteranalyse | Cluster analysis | Webanalyse | Web analytics |
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