A taxonomy of magazine readership applied to problems in marketing strategy and media selection
[von] F. M. Bass; E. A. Pessemier and D. J. Tigert
| Year of publication: |
1969
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|---|---|
| Authors: | Bass, F. M. ; Pessemier, E. A. ; Tigert, D. J. |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 42.1969, 3, p. 337-363
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| Subject: | Massenunterrichtung | Vereinigte Staaten |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001879513