A temporal construal theory explanation of the price-quality relationship in online dynamic pricing
Year of publication: |
2022
|
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Authors: | Guizzardi, Andrea ; Mariani, Marcello M. ; Stacchini, Annalisa |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 146.2022, p. 32-44
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Subject: | Advance booking | Construal level theory | Dynamic pricing | Firm size | Online ratings | Preismanagement | Pricing strategy | Betriebsgröße | Theorie | Theory | Electronic Commerce | E-commerce | Preis | Price | Konsumentenverhalten | Consumer behaviour |
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