A test of the effects of retail store rating context on the stability of alternative multientity scaling methods
| Year of publication: |
1996
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|---|---|
| Authors: | Teas, R.K. ; Wong, J.K. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 13.1996, 1, p. 17-28
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