A text mining approach for CSR communication : an explorative analysis of energy firms on Twitter in the post-pandemic era
Rocco Mazza, Emma Zavarrone, Mirko Olivieri, Daniela Corsaro
| Year of publication: |
2022
|
|---|---|
| Authors: | Mazza, Rocco ; Zavarrone, Emma ; Olivieri, Mirko ; Corsaro, Daniela |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2022.2022, 3, p. 317-340
|
| Subject: | CSR communication | Energy firms | Text mining | Topic model | Twitter | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Energiewirtschaft | Energy sector | Öffentlichkeitsarbeit | Public relations | Data Mining | Data mining | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-022-00050-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013461643