A theorem on the optimal margin mix
by Alain Bultez, Els Gijsbrechts and Philippe Naert
| Year of publication: |
1995
|
|---|---|
| Authors: | Bultez, Alain V. |
| Other Persons: | Gijsbrechts, Els (contributor) ; Naert, Philippe Antoine (contributor) |
| Published in: |
Management of structural change : contributions to modern management ; [reports of the First International Editors of Zeitschrift für Betriebswirtschaft Scientific Conference held in Evanston, Illinois, in October 1994]. - Wiesbaden : Gabler, ISBN 3-409-13950-8. - 1995, p. 151-174
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| Subject: | Kannibalismus | Attraction function | Preismanagement | Pricing strategy | Produktdifferenzierung | Product differentiation | Oligopol | Oligopoly | Marketingtheorie | Marketing theory | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001317646