A theoretical and empirical analysis of alternate auction policies for search advertisements
Subramanian Balachander; Karthik Kannan; David G. Schwartz
| Year of publication: |
2009
|
|---|---|
| Authors: | Balachander, Subramanian ; Kannan, Karthik ; Schwartz, David G. |
| Subject: | Auktionstheorie | Auction theory | Auktion | Auction | Online-Marketing | Internet marketing | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009505959