A theoretical and empirical analysis of alternate auction policies for search advertisements
Subramanian Balachander; Karthik Kannan; David G. Schwartz
| Year of publication: |
2009
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| Authors: | Balachander, Subramanian ; Kannan, Karthik ; Schwartz, David G. |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 21303733. - Vol. 7.2009, 1, p. 1-49
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| Type of publication: | Article |
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| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: |
Persistent link: https://www.econbiz.de/10009932591