A theoretical framework for strategic communication messaging
Kelly Page Werder
| Year of publication: |
2015
|
|---|---|
| Authors: | Werder, Kelly Page |
| Published in: |
The Routledge handbook of strategic communication. - New York, NY. [u.a.] : Routledge, ISBN 0-415-53001-6. - 2015, p. 269-284
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Kommunikation | Communication | Theorie | Theory | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010468321