A theory of channel price promotions
Year of publication: |
1991
|
---|---|
Authors: | Gerstner, Eitan |
Other Persons: | Hess, James D. (contributor) |
Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 81.1991, 4, p. 872-886
|
Subject: | Rabatt | Rebate | Marketingmanagement | Marketing management | Theorie | Theory |
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