A three-dimensional approach to customer retention in mobile phone services

Rajeswari Murugan and G. Rajendran

Year of publication:	2013
Authors:	Murugan, Rajeswari ; Rajendran, G.
Published in:	International journal of process management and benchmarking : IJPMB. - Olney : Inderscience, ISSN 1460-6739, ZDB-ID 2181571-9. - Vol. 3.2013, 4, p. 494-510
Subject:	customer retention \| mobile phones \| trust \| affective commitment \| calculative commitment \| customer satisfaction \| perceived quality \| loyalty intentions \| benchmarks \| Kundenzufriedenheit \| Customer satisfaction \| Mobiltelefon \| Mobile phone \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Dienstleistungsqualität \| Service quality \| Mitarbeiterbindung \| Employee retention \| Mobilkommunikation \| Mobile communications \| Vertrauen \| Confidence \| Telekommunikationssektor \| Telecommunications industry \| Kundenbindung \| Customer retention \| Benchmarking

Extent:	graph. Darst.
Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010338918