A topic-based segmentation model for identifying segment-level drivers of star ratings from unstructured text reviews
Year of publication: |
2024
|
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Authors: | Kim, Sunghoon ; Lee, Sanghak ; McCulloch, Robert E. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 6, p. 1132-1151
|
Subject: | model-based segmentation | group variable selection | unstructured text reviews | latent class regression | Bayesian analysis | topic-based model | Bayes-Statistik | Bayesian inference | Theorie | Theory | Marktsegmentierung | Market segmentation | Regressionsanalyse | Regression analysis | Konsumentenverhalten | Consumer behaviour |
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