A transaction cost perspective on vertical contractual structure and interchannel competitive strategies
F. Robert Dwyer & Sejo Oh
| Year of publication: |
1988
|
|---|---|
| Authors: | Dwyer, F. R. |
| Other Persons: | Oh, Sejo (contributor) |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 52.1988, 2, p. 21-34
|
| Subject: | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001055295