A Transfer Appropriate Processing View of Consumer Memory
| Year of publication: |
1997
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|---|---|
| Authors: | Hill, Mark E. ; Radtke, Robert ; King, Maryon |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 19.1997, 1, p. 1-22
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