A tutorial in consumer researh : knowledge creation and knowledge appreciation in deductive-conceptual consumer research
Chris Janiszewski, Aparna A. Labroo, Derek D. Rucker
| Year of publication: |
August 2016
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|---|---|
| Authors: | Janiszewski, Chris A. ; Labroo, Aparna A. ; Rucker, Derek D. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 2, p. 200-209
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| Subject: | Theory building | Theory testing | Philosophy of Science | Konsumentenverhalten | Consumer behaviour | Wissensmanagement | Knowledge management | Theorie | Theory | Wissen | Knowledge | Marktforschung | Market research | Wissenschaft | Science | Wissenschaftstheorie | Philosophy of science |
| Description of contents: | Description [academic.oup.com] |