A TWO-PHASE MODEL FOR STRATEGIC DECISION MAKING: ACTIVATION OF SCENARIOS WITH COGNITIVE MAPS AND AN APPLICATION ON AUTOMOTIVE INDUSTRY

In recent years, using different decision making methods has become a requirement in decision making processes which have high uncertainty and variability. The aim of this study is to suggest an usage of scenario analysis and cognitive maps together in strategic decision making process, by this modeling, offer a structure for the qualitative scenario texts by cognitive maps and establish a hierarchical structure with targets, strategies, actions which will give input to the decision making process. Also this study is supported by an application on future of automotive industry.