A two-stage model for forecasting consumers' intention to purchase with e-coupons
Xinxin Ren, Jingjing Cao, Xianhao Xua, Yeming (Yale) Gong
| Year of publication: |
2021
|
|---|---|
| Authors: | Ren, Xinxin ; Cao, Jingjing ; Xua, Xianhao ; Gong, Yeming |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-12
|
| Subject: | Electronic coupon redemption | Consumer segmentation | Isolation forest | Data-driven strategy | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102289 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012433327