A two-step item response theory procedure for a better measurement of marketing constructs
Year of publication: |
March 2016
|
---|---|
Authors: | Moussa, Salim |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 4.2016, 1, p. 28-50
|
Subject: | multi-item scale development | procedure | item response theory | non-parametric | parametric |
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