A two-step item response theory procedure for a better measurement of marketing constructs
Salim Moussa
| Year of publication: |
March 2016
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|---|---|
| Authors: | Moussa, Salim |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 4.2016, 1, p. 28-50
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| Subject: | multi-item scale development | procedure | item response theory | non-parametric | parametric | Multivariate Analyse | Multivariate analysis | Messung | Measurement | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/jma.2016.4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011539923