A typology of consumers based on money attitudes after major recession
Year of publication: |
October 2018
|
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Authors: | Hampson, Daniel P. ; Grimes, Anthony ; Banister, Emma ; MacGoldrick, Peter J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 91.2018, p. 159-168
|
Subject: | Recession | Economic recovery | Cluster-based segmentation | Consumer confidence | Frugality | Perceived financial security | Konjunktur | Business cycle | Konsumentenverhalten | Consumer behaviour | Finanzkrise | Financial crisis |
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