A typology of Indian hypermarket shoppers based on shopping motivation
Year of publication: |
2013
|
---|---|
Authors: | Mehta, Ritu ; Sharma, Narendra K. ; Swami, Sanjeev |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 1, p. 40-55
|
Subject: | India | Consumer behaviour | Indian retail | Shopper typologies | Shopping behaviour | Shopping motivation | Indien | Konsumentenverhalten | Einzelhandel | Retail trade | Online-Handel | Online retailing | Einkaufszentrum | Shopping center | Einkaufsverhalten |
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