A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
Greg M. Allenby
| Year of publication: |
1989
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|---|---|
| Authors: | Allenby, Greg M. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 8.1989, 3, p. 265-280
|
| Subject: | Marktforschung | Market research | Produktgestaltung | Product design | Theorie | Theory | USA | United States | 1983-1984 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001090683