A unified framework for the scheduling of guaranteed targeted display advertising under reach and frequency requirements
Ali Hojjat, John Turner, Suleyman Cetintas, Jian Yang
| Year of publication: |
March-April 2017
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| Authors: | Hojjat, Ali ; Turner, John ; Cetintas, Suleyman ; Yang, Jian |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 65.2017, 2, p. 289-313
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| Subject: | online advertising | guaranteed targeted display advertising | reach | frequency | uniform delivery | column generation | cutting stock | quadratic programming | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Mathematische Optimierung | Mathematical programming | Zielgruppe | Target group | Theorie | Theory | Scheduling-Verfahren | Scheduling problem |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2016.1567 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011673095