A validation of inputs and outputs of satisfaction in business-to-business relationships through a Nordic comparison
Year of publication: |
2013
|
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Authors: | Rindell, Anne ; Mysen, Tore ; Svensson, Göran ; Billström, Anders |
Published in: |
International journal of procurement management. - Genève : Inderscience Enterprises Ltd., ISSN 1753-8432, ZDB-ID 2422777-8. - Vol. 6.2013, 4, p. 424-443
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Subject: | commitment | formalisation opportunism | satisfaction | specific investments | trust | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Nordeuropa | Northern Europe | Arbeitszufriedenheit | Job satisfaction | Beziehungsmarketing | Relationship marketing | Zufriedenheit | Satisfaction | B-to-B-Marketing | Business-to-business marketing | Investition | Investment | Vergleich | Comparison | Deutschland | Germany |
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