A value co-creation model in brand tribes : the effect of luxury cruise consumers' power perception

Yuan Lee, Insin Kim

Year of publication:	March 2019
Authors:	Lee, Yuan ; Kim, Insin
Subject:	Brand tribalism \| Power perception \| Value co-creation \| Cruise industry \| Kreuzfahrt \| Cruise \| Konsumentenverhalten \| Consumer behaviour \| Kundenintegration \| Customer integration \| Markenführung \| Brand management \| Luxusgüter \| Luxury goods \| Markenartikel \| Brand \| Betriebliche Wertschöpfung \| Value creation \| Wahrnehmung \| Perception \| Markenimage \| Brand image \| Tourismuswirtschaft \| Tourism industry

Online Resource

Check full text access |

More access options

link.springer.com

Check Google Scholar

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10011965878

A service of the