A value-in use-oriented sales approach for digital services of technology companies
by Kea Hartwig and Frank Jacob
| Year of publication: |
2022
|
|---|---|
| Authors: | Hartwig, Kea ; Jacob, Frank |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 44.2022, 2, p. 24-43
|
| Subject: | Digital Services | Sales | Value-in-use | Value-based Selling | Value-in-use-oreinted Sales Approach | Verkauf | Selling | Digitalisierung | Digitization | Digitale Güter | Digital goods | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Verkaufspersonal | Salespeople | Absatz | Leistungsbündel | Bundling strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013365247