"A virtual social H-bomb" : the late 1950s controversy over subliminal advertising
Year of publication: |
2010
|
---|---|
Authors: | Fullerton, Ronald A. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 2.2010, 2, p. 166-173
|
Subject: | Werbewirkung | Advertising effects | USA | United States | Online-Marketing | Internet marketing | Social Web | Social web |
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