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A web-based multi-criteria decision support system for benchmarking marketing decisions alternatives

Dimitrios Chelioudakis, Fotini Kalafati, Efstathios Gerampinis, Nikolaos F. Matsatsinis
Year of publication:
2024
Authors: Chelioudakis, Dimitrios ; Kalafati, Fotini ; Gerampinis, Efstathios ; Matsatsinis, Nikolaos F.
Subject: Benchmarking | Decision support systems | Marketing | Multi-criteria decision analysis | Management-Informationssystem | Management information system | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Entscheidung | Decision
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