A web-based multi-criteria decision support system for benchmarking marketing decisions alternatives
Dimitrios Chelioudakis, Fotini Kalafati, Efstathios Gerampinis, Nikolaos F. Matsatsinis
| Year of publication: |
2024
|
|---|---|
| Authors: | Chelioudakis, Dimitrios ; Kalafati, Fotini ; Gerampinis, Efstathios ; Matsatsinis, Nikolaos F. |
| Published in: |
Operational research : an international journal. - Berlin : Springer, ISSN 1866-1505, ZDB-ID 2425760-6. - Vol. 24.2024, 3, Art.-No. 41, p. 1-31
|
| Subject: | Benchmarking | Decision support systems | Marketing | Multi-criteria decision analysis | Management-Informationssystem | Management information system | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12351-024-00847-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015135633