A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Xiaoyan Deng, Barbara E. Kahn, H. Rao Unnava, and Hyojin Lee
| Year of publication: |
October 2016
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|---|---|
| Authors: | Deng, Xiaoyan ; Kahn, Barbara E. ; Unnava, Hanumantha Rao ; Lee, Hyojin |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 5, p. 682-698
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| Subject: | horizontal versus vertical | retail assortment | perceived variety | eye movement | variety seeking | Sortiment | Retail assortment | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Vertikale Integration | Vertical integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.13.0151 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011600533