ABC Analysis in an Internet Shop: A New Set of Criteria

This article presents a model of ABC analysis tailored for internet shops. The standard set of criteria is expanded to cover e-commerce specific characteristics, such as the number of product views, search engine rankings and product links via a recommendation system.The proposed new methodology is applied to real data from an internet bookstore in Poland. A comparison with the results of a standard, not internet-oriented ABC analysis shows the advantage of using the new set of criteria.