Abstract or concrete? The influence of image type on consumer attitudes
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhou, Zhimin ; Zheng, Ling ; Li, Xinli |
| Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 45.2021, 5 (18.01.), p. 1132-1146
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12642 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012409133