Access to the luxury brand myth in pop-up stores : a netnographic and semiotic analysis
Christel de Lassus; N. Anido Freire
| Year of publication: |
2014
|
|---|---|
| Authors: | Lassus, Christel de ; Anido Freire, N. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 1, p. 61-68
|
| Subject: | Luxury | Brands | Pop-up stores | Retail stores | Netnography | Semiotics | Luxusgüter | Luxury goods | Markenführung | Brand management | Semiotik | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenartikel | Brand | Ladengeschäft | Retail outlet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010233539