Accessing memory and customer choice: Benefit-to-store (brand) retrieval models that predict purchase
| Year of publication: |
1996
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|---|---|
| Authors: | Woodside, Arch G. ; Thelen, Eva M. |
| Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 24.1996, 4, p. 260
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