Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
V Kumar, Amalesh Sharma, Shaphali Gupta
| Year of publication: |
March 2017
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|---|---|
| Authors: | Kumar, V. ; Sharma, Amalesh ; Gupta, Shaphali |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 2, p. 164-185
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| Subject: | Strategic marketing research | Statistical/econometric models | Journal types | Estimation approaches | Citation | Strategic contributions | Marktforschung | Market research | Bibliometrie | Bibliometrics | Strategisches Management | Strategic management | Theorie | Theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-017-0518-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011658048