Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Year of publication: |
March 2017
|
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Authors: | Kumar, V. ; Sharma, Amalesh ; Gupta, Shaphali |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 2, p. 164-185
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Subject: | Strategic marketing research | Statistical/econometric models | Journal types | Estimation approaches | Citation | Strategic contributions | Marktforschung | Market research | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
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