Acculturation of local new product development team members in MNC subsidiaries in Thailand
Chonlatis Darawong and Barbara Igel
| Year of publication: |
2012
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|---|---|
| Authors: | Darawong, Chonlatis ; Igel, Barbara |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 24.2012, 3, p. 351-371
|
| Subject: | Produktentwicklung | New product development | Multinationales Unternehmen | Transnational corporation | Interkulturelles Management | Cross-cultural management | Arbeitsgruppe | Team | Ausländische Tochtergesellschaft | Foreign subsidiary | Thailand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009577084