Achieving Congruence between Macro and Micro Generic Strategies: A Framework to Create International Competitive Advantage
Year of publication: |
1995
|
---|---|
Authors: | Samli, A.Coskun ; Jacobs, Laurence |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 15.1995, 2, p. 23-32
|
Saved in:
Saved in favorites
Similar items by person
-
Developing Global Products and Marketing Strategies: A Rejoinder
Samli, A.Coskun, (1993)
-
The Nightmare of International Product Piracy - Exploring Defensive Strategies
Jacobs, Laurence, (2001)
-
Corporate Search for Market Power: The Seven Strategic Megatrends of the Twentieth Century
Samli, A.Coskun, (2004)
- More ...