Achieving customer satisfaction through integrated products and services : an exploratory study
Jawwad Z. Raja, Dorota Bourne, Keith Goffin, Mehmet C̦akkol and Veronica Martinez
| Year of publication: |
2013
|
|---|---|
| Authors: | Raja, Jawwad Z. ; Bourne, Dorota ; Goffin, Keith ; C̦akkol, Mehmet ; Martinez, Veronica |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 6, p. 1128-1144
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Industrie | Manufacturing industries | Großbritannien | United Kingdom | Irland | Ireland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010210874