Achieving demand-side synergy from strategic diversification : how combining mundane assets can leverage consumer utilities
Guangliang Ye; Richard L. Priem; Abdullah A. Alshwer
| Year of publication: |
2012
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|---|---|
| Authors: | Ye, Guangliang ; Priem, Richard L. ; Alshwer, Abdullah A. |
| Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 23.2012, 1, p. 207-224
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| Subject: | Diversifikation | Diversification | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Entrepreneurship | Entrepreneurship approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009504422