Achieving distribution equity through emotional functionalities and value-based bonding : an analysis with structural equation modeling
Year of publication: |
January 2016
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Authors: | Bhattachary, Subhajit ; Singh, Anurag |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 26.2016, 1, p. 66-88
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Subject: | Distribution equity | emotional functionalities | tangible functionalities | channel-based distribution equity | distribution efficiency | Theorie | Theory | Emotion | Verteilungsgerechtigkeit | Distributive justice | Einkommensverteilung | Income distribution | Vertrieb | Physical distribution |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2015.1116779 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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