Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Kirti Nayal, Rakesh D. Raut, Sachin Kumar Mangla, Mukesh Kumar, David Tuček, Beata Gavurova
| Year of publication: |
2023
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|---|---|
| Authors: | Nayal, Kirti ; Raut, Rakesh Dulichand ; Mangla, Sachin Kumar ; Kumar, Mukesh ; Tuček, David ; Gavurova, Beata |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 86-98
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| Subject: | Circular product design (CEPD) | Industry 4.0 enabled dynamic marketing capabilities (IDMC) | Market performance (MPER) | Sustainable human resource management (SHRM) | Personalmanagement | Human Resource Management | Produktgestaltung | Product design | Marketing | Nachhaltigkeit | Sustainability | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.09.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014454805