Achieving reach in a multi-media environment : how a marketer's first step provides the direction fot the second
Jenni Romaniuk; Virginia Beal; Mark Uncles
| Year of publication: |
2013
|
|---|---|
| Authors: | Romaniuk, Jenni ; Beal, Virginia ; Uncles, Mark |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 2, p. 221-230
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| Subject: | Zielgruppe | Target group | Mediamix-Strategie | Media mix | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778460