ACOST-BENEFIT APPROACH IN DEVELOPMENTOFSERVICE LOYALTY- AN APPLICATION IN THE BANKING SECTOR
Year of publication: |
2008
|
---|---|
Authors: | Cankaya, Fikret ; Cilingir, Zuhal |
Published in: |
Anadolu University Journal of Social Sciences. - İktisadi ve İdari Bilimler Fakültesi. - Vol. 8.2008, 1, p. 25-46
|
Publisher: |
İktisadi ve İdari Bilimler Fakültesi |
Subject: | Service Loyalty | Cost-Benefit Analysis | Service Quality |
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