Acquiring customers through click-and-collect, price matching, and environmental information
María-Jose Miquel-Romero, Marta Frasquet, Alejandro Mollá-Descals
| Year of publication: |
2024
|
|---|---|
| Authors: | Miquel-Romero, María-José ; Frasquet Deltoro, Marta ; Mollá Descals, Alejandro |
| Published in: |
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-69192-8. - 2024, p. 47-52
|
| Subject: | bad conscience | Click&collect | environmental awareness | retailing | showrooming | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Theorie | Theory | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-69192-8_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015077055