Acquiring market flexibility via niche portfolios : the case of Fisher & Paykel Appliance Holdings Ltd.
Year of publication: |
2012
|
---|---|
Authors: | Hamlin, Robert ; Henry, James ; Cuthert, Ron |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 10, p. 1302-1319
|
Subject: | Nischenstrategie | Niche marketing strategy | Flexibilität | Flexibility | Strategisches Management | Strategic management | Marketing | Hausgeräteindustrie | Home appliance industry | Neuseeland | New Zealand | 1996-2007 |
-
Linneman, Robert E., (1992)
-
Shalender, Kumar, (2022)
-
Giere, Jens, (2007)
- More ...
-
Hamlin, Robert, (2012)
-
Acquiring market flexibility via niche portfolios
Hamlin, Robert, (2012)
-
Yang, Lin, (2010)
- More ...