Action and Interaction of Design by the Social Contagion with Consumer's Behavior

The mutual commitment and the interdependence of designers and consumers -users of their creations, are becoming more sophisticated and complex in the context of transition between virtual space (online) and real social space (offline). This article is a test of a reflection and a qualitative study of the impact and the propensity of creations and productions of design among social groups of consumers through the activation and of the operativity of the phenomenon of social contagion. This study has tried to show that this interaction does not influence only its three actors pillars: design accompanied by the motivational and communicative strategies on social networks, the consumers and their behaviors, and the social contagion active on the scale of groups, but it would allow their orientation and manipulate them to the favor of one of these concepts areas