Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge
| Year of publication: |
2006
|
|---|---|
| Authors: | Eisenstein, Eric M. ; Hutchinson, J.Wesley |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 43.2006, 2, p. 244-258
|