Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Year of publication: |
July-September 2018
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Authors: | Sharma, Nazuk ; Varki, Sajeev |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 3, p. 270-281
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Subject: | Logo design | Design aesthetics | Brand identity | Markenführung | Brand management | Produktgestaltung | Product design | Markenimage | Brand image | Werbewirkung | Advertising effects | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour |
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