Actively persuading consumers to enact ethical behaviors in retailing : the influence of relational benefits and corporate associates
Year of publication: |
2019
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Authors: | Chang, Hsiu-Hua ; Lu, Long-Chuan |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 156.2019, 2, p. 399-416
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Subject: | Consumer ethics | Relational benefits | Corporate social responsibility | Corporate ability | Service quality | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
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