Ad expenditures and perceived quality : a replication and extension
Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, Alireza Golmohammadi
| Year of publication: |
2023
|
|---|---|
| Authors: | Rajavi, Koushyar ; Lehmann, Donald R. ; Keller, Kevin Lane ; Golmohammadi, Alireza |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 1, p. 161-169
|
| Subject: | Accessibility-diagnosticity | Advertising | Econometric models | Panel data | Perceived quality | Signaling | Werbung | Produktqualität | Product quality | Panel | Panel study | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-022-09646-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014266093